So how far can you get from a McDonalds? That would be the McFarthest Point.
“If you want to know what men look for in that land or why men go where there is such danger to their lives, it is the threefold nature of men which lures them on. On one part a man wants fame, for man goes where there is great danger to make himself famous. Another part of man wants knowledge, wants to see those places he has heard of and find out if they are as he has been told. The third part is the desire for riches, for man pursues wealth wherever he thinks he can find it, even though he must pass through great dangers.”
–Mirror of the King, c 1300